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Born and raised in Guetersloh, Germany, Rainer was trained in the skills of lithography at Bertelsmann/Mohn media, one of the largest publishing/media companies in the world. After his studies of graphic-design / photography /film in Dortmund, San Francisco and Bielefeld, his assistantship at Studio Jacques Schuhmacher led him to Hamburg. In the mid-late 80s he started his studio in Frankfurt, shooting advertising-campaigns and editorial for major clients in Germany. Some years ago he gave up studiowork and moved to the countryside near Frankfurt. Shooting location photography whereas assignments took him more & more all over the world. Due to his affinity/addiction to film a lot of his pictures look like a stillshot/frame taken out of a movie. To allow for flexibility, Rainer prefers to work in small crews. Not unlike a photojournalist but with the execution & attention to detail of an epic feature. He is represented outside of Germany in Los Angeles, Istanbul and Turin. His commercial assignments for clients include: Lexus, Infinity, German Railways, Fiat, Harley Davidson, Ford, Honda, General Motors, Hyundai, BTM, Toyota, Philipp Morris, Bosch, BHF Bank, Renault, Finmeccanica, Allianz, Mercedes... McCann-Erickson, TeamOne, Y&R, TBWA, Heye, API, Carmichael Lynch, JWT, Leo Burnett, Publicis, BBDO, Ogilvy, Saatchi ... are some of the leading advertising agencies in the world he is taking assignmets. Awards include: AOP, BFF, NYfestival, ADC, Luerzer's Archive, Polaroid Final Art Award, Communication Arts |
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